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Real-time Streaming

Amazon Marketing Stream Integration

Hourly Sponsored Ads data — campaigns, ad groups, keywords, search terms, conversions — streamed to SQS or Firehose. Replace 24-hour reports with real-time signal.

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Overview

About Amazon Marketing Stream

Amazon Marketing Stream is the modern replacement for batch Sponsored Ads reports. Instead of pulling 24-hour reports the next day, Marketing Stream pushes hourly traffic, conversion, budget usage, and inventory events to your SQS queue or Kinesis Firehose stream — with sub-2-hour latency. We build Marketing Stream integrations end-to-end: subscription management, message consumption with idempotency guarantees, dataset reconciliation against the Reports API, and warehouse loading.

Capabilities

What we build with Amazon Marketing Stream

🌊
Stream Subscriptions
Create and manage subscriptions for every Marketing Stream dataset across all your Amazon advertising profiles.
📥
SQS / Firehose Consumption
Reliable consumers with at-least-once delivery handling, dedup, and DLQ patterns for failed messages.
⏱️
Hourly Performance Data
Sub-2-hour latency on traffic, conversions, search terms, and budget usage — vs 24-hour batch reports.
🛡️
Reconciliation
Daily reconciliation against the Reports API to confirm Stream data matches the source of truth.
🤖
Real-time Bid Automation
Hourly bid adjustments based on streaming performance signals — pause underperformers within the day, not after.
🚨
Budget & Inventory Alerts
Real-time alerts on budget exhaustion, inventory dropouts, and listing losses that affect ad spend efficiency.
API Coverage

Marketing Stream datasets we ingest

We work across the full Amazon Marketing Stream surface — not just the headline endpoints. Below is a representative list of what we integrate today.

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🔌
Endpoints & Features
📡sp-traffic dataset (impressions, clicks)
💰sp-conversion dataset (orders, units, sales)
🔍sp-search-term dataset
📊sb-traffic + sb-conversion (Sponsored Brands)
📺sd-traffic + sd-conversion (Sponsored Display)
💵budget-usage dataset
📦campaigns / adGroups / keywords entity datasets
Use Cases

How clients use our Amazon Marketing Stream work

01

Replace 24-hour batch reporting

Get rid of stale next-day reports. Drive bidding, alerting, and dashboards from real-time streaming data instead.

02

Same-day budget reallocation

Detect campaigns going over- or under-budget mid-day and reallocate before the day closes.

03

Search term harvesting

Discover converting search terms within hours, not days — convert auto-campaign discoveries to manual exact much faster.

FAQ

Common questions about
Amazon Marketing Stream integration

Yes — the Reports API is still the source of truth for reconciliation. Marketing Stream gives you speed; Reports gives you certainty. We use both.
Yes — Marketing Stream delivers to your SQS queue or Firehose stream. We can either deploy into your AWS account or run the consumer infrastructure on our side.
Typically under 2 hours from event to your queue. Some datasets (search terms) run on slightly longer cadences but all are dramatically faster than batch reports.
Related

Other Amazon Ecosystem integrations

Amazon Marketing Stream integration

Ready to integrate
Amazon Marketing Stream?

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