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AMC Clean Room

Amazon Marketing Cloud (AMC) Integration

Clean room SQL across Amazon Ads + DSP signals. Build custom audiences, run cross-channel attribution, and measure incrementality at the user level.

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Overview

About Amazon Marketing Cloud

Amazon Marketing Cloud (AMC) is Amazon's privacy-safe clean room — pseudonymous, user-level Ads + DSP signals exposed via SQL. AMC unlocks analyses you can't run anywhere else: cross-channel reach and frequency, true incrementality testing, and custom audiences activated back into DSP and Sponsored Display. We build AMC integrations from instance setup through audience activation, including the often-overlooked workflow scheduling, parameterized queries, and result post-processing.

Capabilities

What we build with Amazon Marketing Cloud

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Clean Room SQL
Production-ready AMC SQL covering reach & frequency, path-to-conversion, incrementality, and overlap analyses.
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Custom Audience Activation
Build custom audiences in AMC and activate them in DSP and Sponsored Display for re-engagement and lookalike seeding.
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Cross-channel Attribution
Combine Amazon Ads + DSP + Attribution signals to attribute conversions across the full funnel.
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Incrementality Testing
Holdout-based incrementality measurement of DSP and Sponsored campaigns at the user level.
Workflow Scheduling
Scheduled AMC workflows with parameter rotation and result delivery into your warehouse or BI tools.
📥
Paid Features
Paid Features support — Insights Streams, Audience Inputs, Flexible Shopping Insights — for advanced use cases.
API Coverage

Amazon Marketing Cloud endpoints we cover

We work across the full Amazon Marketing Cloud surface — not just the headline endpoints. Below is a representative list of what we integrate today.

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Endpoints & Features
🏛️AMC Instance + Advertiser setup
📝Workflow & Schedule API
👥Audience API (custom audience creation)
📡Audience Activation to DSP / Sponsored
📊Insights Streams (paid feature)
🔁Audience Inputs (1P data uploads)
Use Cases

How clients use our Amazon Marketing Cloud work

01

Lookalike modeling for DSP

Use AMC to model your highest-LTV customers and seed lookalike audiences in DSP for prospecting.

02

True incrementality measurement

Measure the actual incremental sales lift of DSP and Sponsored Display campaigns, not just attributed sales.

03

Cross-channel sequencing

Identify users exposed to DSP first then converted via Sponsored Products — quantify the upper-funnel value of DSP.

FAQ

Common questions about
Amazon Marketing Cloud integration

Yes — AMC requires a dedicated instance per advertiser. We can guide you through the application or work with an existing instance.
Yes. Audience activation from AMC into DSP and Sponsored Display is one of the highest-ROI use cases we build.
We work with the full Paid Features suite — Insights Streams, Audience Inputs, Flexible Shopping Insights — when the project economics justify it.
Related

Other Amazon Ecosystem integrations

Amazon Marketing Cloud integration

Ready to integrate
Amazon Marketing Cloud?

Book a free 30-minute discovery call. We'll scope your Amazon Marketing Cloud integration and give you a clear plan with no obligation.

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