Programmatic Ads

Amazon DSP Integration

Programmatic display, video, and OTT through Amazon DSP — campaign automation, custom dashboards, and AMC (Amazon Marketing Cloud) integration.

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Overview

About Amazon DSP

Amazon DSP is the programmatic side of Amazon Advertising — display, video, and OTT inventory across Amazon-owned properties (IMDb, Twitch, Fire TV) and third-party exchanges. The DSP API is more restricted than Sponsored Ads, with a separate access tier, but we have the credentials and experience to build serious DSP integrations including AMC clean room queries.

Capabilities

What we build with Amazon DSP

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Campaign Management

Programmatic campaign creation, line item configuration, audience assignment, and creative asset management.

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Audience Targeting

First-party Amazon audiences, lookalikes, in-market segments, and custom audiences via AMC.

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Creative Workflows

Display banner, video, and OTT creative ingestion with policy compliance pre-checks.

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Reporting & Analytics

Impression, click, attribution, and conversion data flowing into your central media reporting.

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AMC Integration

Amazon Marketing Cloud SQL queries for cross-channel attribution, audience analysis, and incrementality testing.

Use Cases

How clients use our Amazon DSP work

Cross-channel media dashboard

DSP alongside Sponsored Ads, Meta, and Google in one normalized media performance view.

AMC audience activation

Build custom audiences in AMC, push them to DSP for targeting, measure incremental lift.

OTT campaign automation

Programmatic Fire TV and Twitch campaign rotation with budget pacing and frequency capping.

FAQ

Common questions about
Amazon DSP integration

Yes — DSP API access requires an active Amazon DSP seat (either self-serve or managed). We can advise on the access application.

Yes. We build AMC SQL workflows for clean room queries, audience generation, and cross-channel attribution analysis.

Amazon DSP integration

Ready to integrate
Amazon DSP?

Book a free 30-minute discovery call. We'll scope your Amazon DSP integration and give you a clear plan with no obligation.

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