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Data & Insights

Amazon Brand Analytics Integration

Automated Brand Analytics extraction via SP-API — search frequency, market basket, repeat purchase, and demographics, all flowing into your dashboards.

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Overview

About Brand Analytics

Amazon Brand Analytics is one of the most underused goldmines in the Amazon ecosystem. Search Query Performance, Market Basket Analysis, Item Comparison and Alternate Purchase Behavior, Repeat Purchase Behavior, and Demographics — all available to brand-registered sellers via SP-API. We build automation that pulls these reports on a schedule, normalizes them into a queryable warehouse, and surfaces the insights in dashboards your category managers actually use.

Capabilities

What we build with Brand Analytics

🔎
Search Query Performance
Weekly extraction of search frequency rank, click share, and conversion share by ASIN and search term.
🛒
Market Basket Analysis
Identify products customers buy together with yours — perfect for bundling strategy and PPC product targeting.
🔁
Repeat Purchase Behavior
Subscription opportunity analysis, cohort retention, and repeat purchase windows by ASIN.
👥
Demographics
Age, income, education, gender, marital status of your buyers — for ad targeting and product positioning.
🆚
Item Comparison
What competitor ASINs your customers viewed and bought instead — gap analysis and conquest targeting.
📊
Custom Dashboards
Looker Studio, Power BI, or React dashboards layered on top of normalized Brand Analytics data.
API Coverage

Brand Analytics reports we automate

We work across the full Brand Analytics surface — not just the headline endpoints. Below is a representative list of what we integrate today.

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🔌
Endpoints & Features
🔎Search Query Performance Report
🛒Market Basket Analysis Report
🔁Repeat Purchase Behavior Report
👥Demographics Report
🆚Item Comparison & Alternate Purchase Behavior Report
📅Weekly + Monthly aggregation periods
Use Cases

How clients use our Brand Analytics work

01

Search term harvesting at scale

Identify high-share, high-conversion search terms by ASIN and feed them into Sponsored Products manual exact campaigns.

02

Bundling strategy

Use Market Basket Analysis to identify natural product bundles and create high-margin SKU combinations.

03

Subscribe & Save targeting

Find ASINs with strong repeat purchase patterns and convert them to Subscribe & Save for predictable revenue.

FAQ

Common questions about
Brand Analytics integration

Yes — Brand Analytics requires Amazon Brand Registry. Once enrolled, we can automate report extraction via the SP-API Reports endpoint.
Brand Analytics reports are produced weekly. We automate retrieval as soon as new data is available and load it into your warehouse for analysis.
Related

Other Amazon Ecosystem integrations

Brand Analytics integration

Ready to integrate
Brand Analytics?

Book a free 30-minute discovery call. We'll scope your Brand Analytics integration and give you a clear plan with no obligation.

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