Attribution API

Amazon Attribution Integration

Measure the impact of off-Amazon traffic — Google, Meta, TikTok, email — on Amazon sales with full attribution data.

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Overview

About Amazon Attribution

Amazon Attribution lets brands measure how non-Amazon ads drive sales on Amazon. The API generates trackable URLs for your external campaigns and reports views, clicks, detail page views, add-to-carts, and purchases attributed back to those campaigns. We build Attribution integrations that auto-generate tracking URLs, push them into your ad platforms (Google, Meta, TikTok), and pull the resulting data into your central media reporting.

Capabilities

What we build with Amazon Attribution

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Tag Generation

Programmatic Attribution tag creation across all your external traffic sources.

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Attribution Reporting

Daily report sync covering impressions, clicks, DPV, ATC, purchases, and sales attributed to off-Amazon campaigns.

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Cross-channel Sync

Auto-distribute Attribution links into Google Ads, Meta Ads Manager, and TikTok Ads campaigns.

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ROAS by External Channel

True ROAS calculation for off-Amazon spend — including channels Amazon Ads can't measure directly.

Use Cases

How clients use our Amazon Attribution work

Brand investment justification

Prove that Meta and TikTok awareness campaigns drive incremental Amazon sales — not just on-platform engagement.

Channel mix optimization

Reallocate budget between Amazon Sponsored Ads and external channels based on true total attributed performance.

FAQ

Common questions about
Amazon Attribution integration

Yes — Amazon Attribution requires Brand Registry enrollment in supported marketplaces (US, UK, DE, FR, IT, ES, CA).

Amazon Attribution integration

Ready to integrate
Amazon Attribution?

Book a free 30-minute discovery call. We'll scope your Amazon Attribution integration and give you a clear plan with no obligation.

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